Facebook Likes are cheap for Kickstarter campaigns
I’m making a game (Meme Defense) about Internet memes, so it’s easy to believe that once Facebook got word of the idea, things started to spread without much force. However, the results were not what I was expecting.
To date, Meme Defense has 39 backers, mostly from friends that I’ve shown the game to and either their excitement or their need for a t-shirt got them to pledge some money.
Six of those backers were from Facebook. I know all six of them personally.
However, when you look on the project homepage of Kickstarter, you see 199 likes, which indicates that people are much more willing to ‘like’ something than to spend 2 dollars.
Despite nearly 200 likes, the campaign received exactly zero pledge money from it (save my six direct facebook friends who pressed like as well). It makes Facebook likes cheaper than I suspected.
What’s worse (or fitting?) is that Kickstarter doesn’t seem to count likes at all in their popularity ratings. Meme Defense is currently ranked 13th as most popular video game project, but a few of the projects above have less than half the Facebook likes, and in some cases less than a fourth. I suspect Kickstarter only takes into account purchases over time.
I’d be curious to hear about your results with Kickstarter and Facebook likes.
This article is submitted to Hacker News.
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